Early computing. The rise of social media began back in 1996 with the release of networking site Bolt (now closed). However, when we look into platform penetration rates from people in eligible audiences, 83.36% of 4.57 billion global internet users and 90.71% of 4.20 billion mobile internet users are on social media. You can use the slider to focus on particular years, and you can click the ‘+ Add’ option to change series and track the evolution of other social media platforms. In the interactive chart below we plot monthly active users, by platform, since 2004. This chart summarises the importance and growth of social media. Every second, 11 people use social media for the first time. The rapid and vast adoption of these technologies is changing how we find partners, how we access information from the news, and how we organize to demand political change. your prospects and customers. Once-dominant platforms have disappeared. There are 52. social media. Our World in Data is free and accessible for everyone. The aggregate numbers mask a great deal of heterogeneity across platforms – some social media sites are much more popular than others among specific population groups. Young people tend to use social media more frequently. 4. In 2017, less than 2.5 billion people were on social media worldwide. The percentage of US adults who use social media increased from 5% in 2005 to 79% in 2019. Whereas Asia was the most considerable social media user base growth at 16.98%, followed by Africa increasing by 13.92%. According to Statista’s data from 2020, the most active country is the U.A.E., with 99% of its population using social media. The current global average gender split of social media users is 55% men versus 45% women. The following chart provides some perspective. As social media becomes more and more widespread, and the technologies behind data analytics advances further, companies will be struggling to navigate the tricky and confusing world of data analytics, while still following the laws about data use and protection. By 2021, Newcomer TikTok will have joined the 1 billion user club. Today, in 2020, some 3.8 million people use social media, which is more than half the world's population. In 2014 there was a median of 42% of people that accessed the internet occasionally, now this figure must be well over 65%, which was the last number recorded from the PEW study in 2017. They allow people to … Facebook is the most popular social media platform. In practice, these discrepancies are likely small because most social media platforms, including Facebook, have policies and checks to avoid multiple accounts per person. However, this data is … It’s possible that there are some discrepancies between the number of ‘active users’ and the number of people, since one person could in theory maintain multiple accounts. Most of the social media platforms that survived the last decade have shifted significantly in what they offer users. Which gender uses social media more by platform? You can drag the slider in this chart to see the ranking for other years. Big Data as Social Media Analytics. In 2020, there are 3.81 billion people actively using social media in the world, and this is an increase of 9.2% year-on-year from 3.48 billion in 2019. The US social media penetration is calculated by the total number of active social network users versus the total population or those aged 13+. Tumblr and TikTok come next, with over half a billion users. Shortly after, in 1997, Six Degrees was released where users could add friends and make profiles. All of our charts can be embedded in any site. Key US Network Growth Statistics 2018-2019: Below, we have a separate report by Our World In Data, which shows the growth of social media monthly active users or MAU’s overtime (2004-2019). Again, social media data can help by helping you identify the most influential people on social media for your particular audience so you can get to know them. In this awesome statistical roundup, you’ll discover the latest social network data by the numbers and key demographics, here’s a summary of what you’ll learn below: So without further ado, let’s dive into the top 12 statistics you cannot miss surrounding one of the fastest adopted technologies in the last century. Help us do this work by making a donation. The social media app shared its list of top 100 videos, creators and trends in America in 2020. Probably the first recognizable social media site, in the format we know today, was Six Degrees – a platform created in 1997 that enabled users to upload a profile and make friends with other users. The current percentage of people using social media is 49.03% of the world’s total population. The spectacular year-on-year adoption of new users on the platforms is, however, slowing down. This chart shows that there are some large social media sites that have been around for ten or more years, such as Facebook, YouTube and Reddit; but other large sites are much newer. Digital media contrasts with print media (including books, newspapers and magazines) and other traditional or analog media (including TV, movies and radio). A standout figure relevant to marketers from this chart is the 99 percent of total social media users accessing via mobile at some point. In second place was China (15 m), Indonesia (12 m), Brazil (11 m), Iran (9.4 m), and the USA in 6th place with 6.9 million new users. The company also reports that social media users now spend an average of 2 hours and 20 minutes per day using social media. When did the rise of social media start and what are the largest sites today? Social media may have roots in the 1840s introduction of the telegraph, which connected the United States.. Here we answer these and other key questions to understand social media use around the world. Sites like Facebook and Instagram are more female orientated, especially Pinterest, which dominates with female audiences. Older people to 24 who use different platforms in the US is here have 12.5. Post, we focus on the world, with more than half of the coin of Big and... ( 73 % and Facebook at 69 % of the world is shown in the US has. The slider in this post, we focus on the continuous growth in developing countries, with more two-thirds... 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